Storytelling: How story serves the leader

Delivered virtually on MS Teams

We are delighted to announce the first workshop in our ‘Voices, Stories and Ideas’ series, which has been designed to build our collective capacity for sharing, learning and reflecting on the power of ideas, the value of stories and the potential of the creative arts to inspire and inform us in the field of leadership development.

Please see below confirmed dates for our Storytelling workshops, hosted by an international storyteller and consultant, Clare Murphy.

About the workshop

How story serves the leader, followed by a coaching session to contextualise the skills developed through storytelling and to explore the practical implications in your leadership role. Storytelling is innate to every human culture. While almost every person in every sector is expected to speak about their work, almost no one is trained in effective and impactful speaking skills.

Due to their long history in human culture of 100,000 years, stories are designed to stick in the memory far longer than facts. They create legacy, long after you, the speaker, are gone.

In ‘How Story Serves the Leader’, Clare will explore how you make a meaningful story out of a life experience that can be used in a leadership setting in a way that follows her belief in stories as potent vehicles for influence, in transmitting knowledge and in generating culture and change.

The stories of your experiences and other stories that you’ve heard can be used to encourage, teach and guide your teams. This workshop focuses on how to find, mine and craft your life experiences into meaningful stories that reflect your beliefs and your insights as a leader.

New dates:

Cohort 1: 28th May 13:00 – 16:00 & 3rd June 10:00 – 13:00 – Fully booked, add your details to our waiting list

Cohort 2: 8th June 10:00 – 13:00 & 15th June 10:00 – 13:00 – Fully booked, add your details to our waiting list

Cohort 3: 22nd June 13:00 – 16:00 & 29th June 13:00 – 16:00 –Fully booked, add your details to our waiting list

Cohort 4: 15th July 13:00 – 16:00 & 16th July 13:00 – 16:00 – Fully booked, add your details to our waiting list

Cohort 5: 19th July 10:00 – 13:00 & 27th July 10:00 – 13:00 – Fully booked, add your details to our waiting list


We have invited Clare Murphy, an international storyteller and consultant who has worked with diverse organisations across the world, including the National Aeronautics and Space Administration, Jet Propulsion Laboratory, National Theatre London, Blesma, The Limbless Veterans Association, and who is Director of Story at the Mission Critical Team Institute in Philadelphia, to act as our guide in the creation of this series..

Clare works across sectors to offer story as a foundational resource to companies, institutions and governments as a means of improving their culture, their leaders, and their legacy.

Clare will offer an inter-linked series of story workshops for leaders, as well as becoming our inaugural artist-in-residence for the first quarter of 2021, to nurture an improved storytelling culture that can underpin leadership confidence and impact, and support team cohesion and safety.

These workshops are now fully booked. Please follow the link below to express an interest in future workshops.

Click here to add your details to our expression of interest list

Equality, Diversity and Inclusion Statement of Commitment:

We are committed to creating a learning and working environment which is inclusive of all our participants. The South West Leadership Academy strives to empower under-represented communities.

We aim to eliminate any disadvantage based on age, disability, marriage, civil partnership, race, culture, religion or belief, lack of religion or belief, sex, gender identity, sexual orientation, pregnancy, maternity or any other minority characteristics.

If we can make any adjustments to enable you to access and participate in our event, please get in touch with our Inclusion Coordinator Mr Erk Gunce (pronouns: he/him/his). We also welcome any general comments on the inclusivity of our events. We will work with you to address your concerns in a respectful, dignified manner.

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