Storytelling: How story serves the leader (under-represented groups with leadership experience or aspirations)

Delivered virtually on MS Teams

We are delighted to share new cohorts of the Storytelling workshops in our ‘Voices, Stories and Ideas’ series, which has been designed to build our collective capacity for sharing, learning and reflecting on the power of ideas, the value of stories and the potential of the creative arts to inspire and inform us in the field of leadership development.

About the workshop

Due to their long history in human culture of 100,000 years, stories are designed to stick in the memory far longer than facts. They create legacy, long after you, the speaker, are gone.

Storytelling is innate to every human culture. While almost every person in every sector is expected to speak about their work, almost no one is trained in effective and impactful speaking skills.

In ‘How Story Serves the Leader’, professional Storyteller Peter Chand will explore how you make a meaningful story out of a life experience that can be used in a leadership setting following our belief that stories are potent vehicles for influence, in transmitting knowledge and in generating culture and change.

The stories of your experiences and other stories that you’ve heard can be used to encourage, teach and guide your teams. This workshop focuses on how to find, mine and craft your life experiences into meaningful stories that reflect your beliefs and your insights as a leader. Upon completion of the workshop you’ll also have access to a coach who can support you in contextualising newly developed skills and explore the practical implications in your leadership role.

If we receive a high level of interest for this workshop, we will explore the introduction of new dates this financial year.

Target audience

We wish for our learning opportunities to reflect the diversity of our workforce. We are therefore taking positive action and invite registrations from colleagues who are under-represented in our programmes, including: transgender colleagues, colleagues under the age of 25 and above the age of 55, ethnic minorities (including non-British colleagues) and colleagues currently on parental leave. The offer is open to all minority groups with leadership experience or aspirations, but the above communities have been emphasized as they are particularly under-represented in our programmes.

These cohorts are intended for under-represented communities. If you do not consider yourself to be part of an under-represented community, you are invited to express an interest for our alternative cohorts.

There are a limited number of places available, each cohort has a maximum of 8 places.

Attendees will need to attend both dates of their selected cohort


British Indian storyteller Peter Chand is one of Europe’s most renowned storytellers and is in constant demand for his colourful tales from the subcontinent. From

Southall to Singapore, Dublin to Delhi, Tyneside to Toronto, and many a place in between; he has enthralled audiences both near and far with his skilfully told tales. He has also helped countless budding Storytellers, Public Speakers, Tour Guides and Teachers to gain confidence in storytelling techniques through his storytelling training workshops.

Peter regularly visits his family in the Punjab, India and collects traditional stories, and translates them into English. These stories keep the connection with his culture very much alive as he shares them in schools, festivals, libraries, theatres, and cultural events across Britain and further afield.

Peter has recently been honoured for his storytelling work by being chosen as one of the 100 Masters in England, an award which celebrates creativity and excellence within the many towns and cities which make up the Black Country region.

How to register:

Places are available on a first-come, first-served basis. To secure your place please follow the links above and fully complete the online registration form. Please note the two dates of the chosen workshop in your diary, joining instructions will be sent a week prior to the first workshop.

When partnering with development providers, a fee is paid for their services, and although this fee is not passed on to you, by applying you will be signing up to a place that somebody else could fill. If you need to cancel, please notify us by emailing at your earliest convenience to ensure your place can be taken up by somebody on the waitlist.

Equality, Diversity and Inclusion Statement of Commitment:

We are committed to creating a learning and working environment which is inclusive of all our participants. The South West Leadership Academy strives to empower under-represented communities.

We aim to eliminate any disadvantage based on age, disability, marriage, civil partnership, race, culture, religion or belief, lack of religion or belief, sex, gender identity, sexual orientation, pregnancy, maternity or any other minority characteristics.

If we can make any adjustments to enable you to access and participate in our event, please get in touch with our Inclusion Coordinator Mr Erk Gunce (pronouns: he/him/his). We also welcome any general comments on the inclusivity of our events. We will work with you to address your concerns in a respectful, dignified manner.

Please access our Wellbeing and Inclusion Resources for further information on Health and Wellbeing resources available to colleagues participating In South West Leadership Academy programmes.

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